The main purpose of the title is to grab your listeners' attention and create a sense of curiosity that forces them to listen to your webinar presentation. You can achieve this by making a big promise at the start and showing your listeners a big benefit of what your offer will do for them. A very powerful teaching secret is to tell your listeners what you are going to teach them upfront.
Let's take an example. Let's say the title of your webinar is "Discover the insider strategies that finally reveal the truth about copy writing that can help you get instant 20 to 50% increase in conversions!"
At the beginning of your presentation you put the title of the webinar on the screen as the first slide and say: "Welcome to this webinar. During the next 60 minutes I am going to teach you 3 copy writing strategies that will help you get 20 to 50% increase in conversions instantly!"
So you make a big a promise at the start by saying : "I am going to teach you 3 copy writing strategies", and you show your listeners a big benefit when you say: "you get 20 to 50% increase in conversions instantly".
Here are examples of 3 types of titles that you can adapt and use for your online presentation.
1. Titles in the Form of a Question.
Question titles will make your listeners consider something that they normally don't. They also make them think and increase their curiosity when they see the title of your webinar in the invitation email.
Here are a few examples:
Do you want to triple your income in less than one year? I'm about to teach you how to achieve that following 5 easy steps.
Who Else Wants to Quit Their Job in 90 Days? If You're Ready to Learn How to Become Financially Independent - Then We're Ready to Teach You.
How Much Are You Losing As a Result of NOT Having a Successful Business?
The key is to ask a question that makes your readers think. Force them to imagine a scene where their dreams became true or have them think of something they previously considered to be impossible. This will put the reader's mind in a state of focus and concentrate on your product or service you are about to present.
2. "How to" titles that you can edit and use:
Find Out How to Triple Your Profits within 90 Days While Working Less
How to Eliminate Stress in Your Life in 5 Simple Steps and Become More Relaxed in 24 hours
Discover how a former employee escaped the rat race and became a 6 figure earner in one year. And you can do it faster! How To Get A Flood Of Highly Targeted Customers From Your Facebook Page Timeline
How to Make Yourself Twice As Productive For Life Just 48 Hours From Now
How to use Twitter to rapidly expand your business: 7 great twitter tools and applications.
3. Attention Phrases.
While the title is meant to be an "attention grabber" - sometimes it may not be enough. This is where the attention phrases come into play. They can be used as sub-titles or a short paragraph to try to draw the listeners in further.
Words like "Attention", "Warning", and "Breaking News" at the beginning of a title may seem strange to some of you - but they work really well. Let's go through some examples:
Breaking News: Brand new marketing strategy changes how internet business is done. If you want to get in on this wave of progress and profitability - listen further.
Warning: Listening further might lead you realize how flawed your current business plan is. If you want to change your business and move forward - continue.
Attention: If you want to lose weight, you've come to the right place. People in our program have lost as much as 50 pounds in only two months.
An excellent title can increase the number of registrations for your webinar, because this is the first thing your prospects and clients are going to see in the invitation email. Eventually a good title can lead to higher conversion rates: if you use the title well, then you will be able to profit over and over again with each new product you release.
