events | Irina Milova

When you start speaking to people at networking events, you will find out that not everybody knows what a webinar is. For example, out of eleven business owners I had a conversation with at Women Mean Business event for female entrepeneurs, 5 of them were not familiar with the webinar concept, and when I explained that it is an online presentation it still did not add much clarity.

For the next event I prepared a leaflet with a picture that represents what actually happens at a webinar, 3 bullet points where I put a few ideas of how exactly businesses can use webinars (tell about a product or service; provide a consultation, workshop, training; introduce a special offer) and added my details.

This leaflet worked really well. It helped the conversation flow because people immediately started seeing and talking about how it can be good for their clients and what topics they can bring to their online presentation.

You can see this leaflet below:

Here is another template you can also use, which is a little bit more extensive and can be used in any written mode of communication:

What is a webinar?

A webinar is an interactive online presentation delivered over the internet. When you do a webinar, participants from all around the world can view your computer screen and listen to your presentation, in real time!

How Can I Use Webinars In My Business?

You can do webinars to tell your clients about your product or introduce a new product or service
You can answer customers’ questions and explain how they can use your product or service more effectively and get their feedback
You can provide a consultation, workshop or training to your customers and much more

Why should I do webinars in my business? Here are 3 big benefits for your business

Webinars give you massive leverage: you can speak to hundreds of your clients without leaving your home or office
Webinars help you build loyalty with existing clients: they allow you to interact with your audience on a more personal level compared to emails or newsletters
Webinars help you sell more of your products and services: they boost your sales conversions to an average of 20% or more.

Contact me to discuss when you would like to do your first online presentation:

www.irinamilova.com, irina@irinamilova.com

Not so long ago I attended Internet Marketing events with only one purpose. I just listened to the speakers, took notes, had a word with a few other attendees and that was it. But I recently I realised that there is much more you can accomplish both for yourself and your business.

If you attend events such as a seminar or a conference, remember that they bring huge opportunities if you know what you want to achieve. Set a goal before you go to a seminar or a workshop and think who you need to speak to at the event to achieve it.

This is what I did at the Local Business Marketing Summit and you can too and see what happens. You can get acquainted with experts, you can build your photo portfolio with key people in your industry, you can have their book signed, you can buy their coaching programme or a study course, you can implement new techniques, you can start new business relationships, you can find joint venture partners, you can have your questions answered, you can spend a great time in a great environment and come back not only with a lot of new ideas to apply but highly motivated as well.

You can leverage your time in so many ways at the events. Did you try any of the above?

You can practice your pitch and your communication skills. For example, at the Local Business Marketing Summit a few speakers invited attendees to the stage during their presentations and those who used this opportunity had 90 seconds to introduce themselves and their business. One of the attendees used her chance to introduce her new book. So it is a good idea to have your pitch ready wherever you go. You can also ask for a feedback from as many people as you wish and improve your pitch. Isn’t that great?

How to start a new business relationship? Well, do you leave your chair and speak to as many people at an event when the presenters ask you to do that? Don’t underestimate these small talks, because you never know who you can meet and if you are doing it with an open mind, you may be surprised how many contacts for your business you can initiate.

If you are thinking of talking to an expert who doesn’t know you, I would advise you to follow “first give, then receive” approach. What I mean by this is first think of something that can add value to the person. For example, you can give your feedback on his or her book that you have read or product that you used or strategy that you applied. By doing this you will establish the connection and the expert will be willing to talk to you and you will have a chance to ask your question or ask for a photo or exchange your business cards etc.

My results: I got acquainted with 5 Internet Marketers, I had photos with experts taken, I got 2 new business contacts and I found a joint venture partner. You can certainly move forward to a new level of thinking and expand your vision of what is possible if you use the opportunities which are right there in front of you.
Contact me if you wish to discuss any aspect of how you can become more effective while talking to people.

Irina Milova

Tag Archives: events

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